About SwimOptimum

Our Goal

The goal for SwimOptimum is to become a repository for the “life of the swimmer” so they can measure as many elements of their progress throughout their career as they wish. The success of Nike+ in running has some parallels with the potential for SwimOptimum for Swimming. To adapt a Nike phrase once swimmers start “keeping track not guessing” they will improve and will be users for life, so long as “ease of use” continues to improve. Hence, R&D is very focused on increasing ease of use, with a goal of pool side analysis within minutes of racing.

SwimOptimum has been designed to allow swimmers at all levels to measure race metrics and analyse stroke technique using online video analysis tools and storage. The SwimOptimum website creates a robust performance analysis system for either individuals or team coaching staff. The project is a collaboration between double Olympic medallist Nick Gillingham MBE at SCG Ltd and IIS Ltd, who develop commercial web applications for some of the largest corporates in the world. The current website represents a significant investment of development effort and a belief in the potential to improve the resources available to competitive swimmers.

SwimOptimum facilitates an analysis and reporting process that has to date only been available to elite athletes using expensive equipment and manually intensive processes. It currently includes the following features:

• Swim Log

Our Swim Log feature allows swimmers to record the total time and distance covered in the pool every day. This can be displayed against any targets which the swimmer's coach has set. Combined with the ability to record race data, SwimOptimum provides a comprehensive swim logging facility, allowing you to clearly see your progress through time.

• Stroke Analysis

Our Stroke Analysis editor allows the swimmer/coach to evaluate how they swim verses the optimum 20 elements for each stroke. The user can study the optimum technique via our bespoke videos of elite swimmers. For detailed quantitative analysis SwimOptimum world renowned experts can be engaged to provide a technical performance blueprint. The system identifies hot spots on the SwimOptimum performance wheel (technique profile) which swimmers and coaches can track as they progress.

High Calibre International SwimOptimum Coaches have recently been recruited (licensed performance coaches) and are becoming active in the UK, Nordics, US and New Zealand.

• Race Analysis

The Race Analysis editor enables you to record breakouts, splits, turn times, stroke rates and stroke counts and other metrics through just clicking on the race video at the appropriate time. The results of analyses can be viewed via our reports.

• Race Analysis Reporting

A sophisticated reporting environment allows personal progress to be reviewed and compared to other SwimOptimum and world-class performances and data. SwimOptimum has tailored XLCubed's business intelligence software to swimming in a way which represents race data intuitively. Where we can, we have used visual means to represent race analysis data.

• iPhone & iPad App

SwimOptimum has just released an app which allows real time race analysis by the pool whilst you are filming it. Our focus right now is with Apple devices to take advantage of their current popularity.

Further Developments

Future R&D activity is targeted at assessing data capture devices for the real time measurement of stroke characteristics through use of accelerometers and other technology. We are also investigating automating swimmer recognition in video.

We are consistently considering and implementing new features to make the site and the analysis tools the best they can be. You can contact us if you have any suggestions for improvements and additions to the site. We welcome the feedback.


SwimOptimum uses bespoke technology with quantified feedback to identify and rate techniques and race performances identifying areas of development for whole performance improvement. SwimOptimum believes that the technology and methodology will be of significant assistance to all swimmers and is set against world class measures to achieve the very best results.

Many swimmers are readily seeing the benefit of use. The level of interest from Swimmers, Parents, Club Coaches, Clubs and Training Institutions is high. An exciting level of interest from Swimming Federations, after a successful series of reviews at Nationals Age and Youth Championships and other events overseas, makes for an exciting 2012 with widespread use expected.

Our License

The current license fee for each swimmer is modest and less than four pounds per month with a sponsorship return to Swimming Clubs where a club license model has been agreed.