Privacy Statement for SwimOptimum.

SwimOptimum has created this privacy statement in order to demonstrate our firm commitment to privacy. The following discloses our information gathering and dissemination practices for SwimOptimum and all other Web sites powered by SwimOptimum.

We use your IP address to help diagnose problems with our server, and to administer our Web site. Your IP address is used to gather broad demographic information.

SwimOptimum may use cookies.


You should be aware that information on you may be automatically collected through the use of cookies, when you use the SwimOptimum website.

What is a cookie?

A cookie is a small file, which is placed on your device when you visit a website or open certain emails.

How does SwimOptimum use cookies?

We use information from cookies for purposes which may include:

  • Identifying you when you sign in to MySwimOptimum, allowing you to see a personalised version of the website and eliminating the need for you to re-enter your log-in details;
  • Enabling you to move more easily around the websites;
  • Tracking your use of the websites to better develop them (for example, working out which parts of the website are more popular and developing our content accordingly);
  • Serving behavioural and tailored advertising on the websites and selected third party websites, including by combining cookie data with selected third party cookie data, which means you may receive advertisements which are more relevant to you.

How do I manage or refuse cookies?

If you do not want information to be collected through the use of cookies, there is a simple procedure in most browsers that allows you to deny or accept the cookies feature. Please note, however, that there may be some deterioration in the service you receive.

For more detailed information on how to manage or disable cookies, please go to To opt out of the use of specific cookies, please see below.

If you do not set your browser to refuse cookies, you consent to their use in collecting your information as set out in this Privacy Notice.

Our registration form requires users to give us contact information (name and e-mail address) and demographic information The customer's contact information is used to contact the visitor when necessary and may be shared with other select companies who want to contact the user. Users may opt-out of receiving mailings; see the choice/opt-out section below. Demographic and profile data is also collected at our site. We use this data to tailor the visitor's experience at our site, showing them content that we think they might be interested in, and displaying the content according to their preferences. We do not share mailing address, credit card, or any personally identifiable information with other companies. Demographic and profile data are used only for personalized Web content and statistical information and are not shared with other companies except in ways that do not personally identify our users.

This site may contain links to other sites. SwimOptimum is not responsible for the privacy practices or the content of such Web sites. We may place advertising on our site that originates from third party advertisers and/or advertising agencies. Even though these advertisements are embedded in our Web site, cookies may be assigned by the advertisers themselves. SwimOptimum does not control those cookies.

Our site uses an order form for customers to request information, products, and services. We may collect visitor's contact information (e-mail address) and financial information (credit card numbers). Contact information from the order form is used to send our customers' orders and information about our company and about companies we choose. The customer's contact information is also used to get in touch with the visitor when necessary and may be shared with other select companies who want to contact the user. Users may opt-out of receiving future mailings; see the choice/opt-out section below. Financial and contact information that is collected is used to bill the user for products and services and may be shared with companies that help us operate our site, such as the credit card companies that we use.

SwimOptimum collects and stores statistics and other information about the online activities of our users on an aggregated (collected) basis. For example, we track the number of people who view each page, the order in which pages are viewed, and other information to learn which features are the most popular and to refine our design and marketing efforts.

You agree that we may assign, sell, license or otherwise transfer to a third party your personal information in connection with an assignment, sale, joint venture or other transfer or disposition of all or substantially all of the assets or capital stock of SwimOptimum or its affiliated entities.


This site has security measures in place to protect the loss, misuse and alteration of the information under our control. We may be required to release personal information about you as a result of a lawsuit or subpoena or as immediately necessary to protect our rights or the rights and safety of others. Additionally, "perfect security" does not exist on the internet.

Children's Guidelines

SwimOptimum strongly encourages parents and guardians to supervise their children's online activities and to consider using parental control tools available from online services and software manufacturers to help provide a child-friendly online environment. These tools also can prevent children from disclosing online their name, address, and other personally identifiable information without parental permission.

The purchase of products and services from SwimOptimum requires the use of a credit or debit card and the agreement to the SwimOptimum Terms and Conditions. This includes agreement to parental consent if the user is under the age of 18 years of age.


Our site provides users the opportunity to opt-out of receiving communications from us and our partners at the point where we request information about the visitor.

This site gives users the option of removing their information from our database to not receive future communications or to no longer receive our service.

Simply update your email preferences on the site.